8 reasons serialization projects usually struggle:

8 reasons serialization projects usually struggle:

Administrator · Global Track & Trace Hub June 10, 2026 1 min read 15 views

Everyone talks about serialization going live.

Almost no one talks about why it struggles.


At the #TraceHub Global Virtual Community Meeting, Mr. Rizwan Buttar Founder & Chief Innovation Officer of Pharma Trax changed that.


He came to talk about what actually goes wrong on the floor.


8 reasons serialization projects usually struggle:


• Poor barcode print quality

• Unstable carton movement

• Camera placement not validated under real conditions

• Rejection not tested properly

• Weak master data

• Manual rework not controlled

• Operators not trained

• L2, L3 and L4 teams working in silos


None of these are software problems.

None of these are regulatory problems.


They are execution problems ..and they kill projects that look perfectly compliant on paper.


This is the kind of knowledge that doesn't exist in a vendor brochure or a regulatory guideline.


It lives in the people who have been on the floor when things go wrong.


#TraceHub doesn't bring you the news.

#TraceHub brings you the source.