Every time counterfeit medicines are seized, the common question is: “𝘏𝘰𝘸 𝘥𝘪𝘥 𝘵𝘩𝘪𝘴 𝘩𝘢𝘱𝘱𝘦𝘯?”
The real question is: “𝘏𝘰𝘸 𝘥𝘪𝘥 𝘵𝘩𝘦𝘺 𝘦𝘯𝘵𝘦𝘳 𝘵𝘩𝘦 𝘴𝘶𝘱𝘱𝘭𝘺 𝘤𝘩𝘢𝘪𝘯 𝘪𝘯 𝘵𝘩𝘦 𝘧𝘪𝘳𝘴𝘵 𝘱𝘭𝘢𝘤𝘦?”
Let’s break down the main entry points counterfeit products exploit:
1) Parallel Supply (Outside the System)
Products enter through unofficial channels with no registration or traceability,yet appear legitimate in the market.
2) Weak Receiving Controls
Warehouses or distributors accept shipments without strict verification or linkage to a trusted source.
3) No Real Serialization
Without a unique, verifiable serial number, identical copies can move freely without detection.
4) Reuse of Original Packaging
Authentic empty packs are refilled with counterfeit product,visually convincing, operationally dangerous.
5) Broken Supply Chain Nodes
Uncontrolled intermediaries (traders, small warehouses, informal distributors) create perfect points for substitution.
Track & Trace core mission is simple: close the gaps that allow counterfeit entry.
=Unique identity for every pack (Serialization)
=Logical hierarchy across logistics units (Aggregation)
=Real-time event visibility from production to dispense (EPCIS)
=Verification at every touchpoint
A supply chain built with layered, resilient barriers,designed not just to detect counterfeit products, but to stop them from entering the market in the first place.