General Beginner

GS1 Data Matrix Exceptions

If you work across the Middle East and Africa, most serialization guidelines are straightforward.

Ahmed Dawood January 25, 2026 226 views

The GS1 DataMatrix typically includes only the core identifiers:

  • GTIN (AI 01)
  • Batch / Lot Number (AI 10)
  • Expiry Date (AI 17)
  • Serial Number (AI 21)


This model represents the baseline GS1 implementation adopted by most authorities in the region.


Despite the global GS1 framework, some countries introduce local exceptions within serialization and the embedded GS1 DataMatrix.

These exceptions are driven by regulatory control models, anti-counterfeiting strategies, or legacy identification systems.


CIS Countries: Crypto-Based Serialization

Several CIS markets require additional security elements to be embedded alongside the serial number.


Required Data Elements

  • Serial Number – 13 digits (AI 21)
  • Verification Key – 4 digits (AI 91)
  • Verification Code – 44 digits (AI 92)


Uzbekistan: Serial Number Prefix Restriction


In November, Uzbekistan announced an additional serialization constraint.

Exception is Serial numbers must start with the digit “7”



Brazil: ANVISA Medicine Registry Number


Brazil applies one of the most distinct GS1 Data Matrix requirements.


Mandatory Embedded Element 13-digit ANVISA Medicine Registry Number (AI 713)


Full Data Matrix Composition

  • GTIN
  • Batch Number
  • Expiry Date
  • Unique 13-digit Serial Number
  • ANVISA Registry Number


Indonesia: BPOM Marketing Authorization Number

Indonesia also mandates a regulatory identifier inside the GS1 DataMatrix.


Mandatory Embedded Element Marketing Authorization Number (BPOM),AI (90)


Full DataMatrix Composition

  • GTIN
  • Batch Number
  • Expiry Date
  • Serial Number
  • Marketing Authorization Number (BPOM)


All of these stories confirming our opinion that in track and trace there no black and white but different experiences