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Announcement TraceHub

🚨 Thinking about implementing pharmaceutical Track & Trace? Or preparing new regulations?

July 10, 2026
🚨 𝐓𝐡𝐢𝐧𝐤𝐢𝐧𝐠 𝐚𝐛𝐨𝐮𝐭 𝐢𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭𝐢𝐧𝐠 𝐩𝐡𝐚𝐫𝐦𝐚𝐜𝐞𝐮𝐭𝐢𝐜𝐚𝐥 𝐓𝐫𝐚𝐜𝐤 & 𝐓𝐫𝐚𝐜𝐞? 𝐎𝐫 𝐩𝐫𝐞𝐩𝐚𝐫𝐢𝐧𝐠 𝐧𝐞𝐰 𝐫𝐞𝐠𝐮𝐥𝐚𝐭𝐢𝐨𝐧𝐬?

🚨 Thinking about implementing pharmaceutical Track & Trace? Or preparing new regulations?


Before investing millions in technology, make sure you're asking the right questions.


Whether you're a Regulatory Authority shaping national requirements or a pharmaceutical company selecting an implementation partner, this session is designed to help you avoid common pitfalls and learn from real-world experience.


Join us at #TraceHub webinar: Customers vs. Vendors – Bridging the Gap


🎙 No presentations. No sales pitches. Just an open discussion with industry experts who have been involved in Track & Trace implementations across multiple markets.


We'll discuss:

🔹 What is the real role of a Track & Trace vendor when working with Regulatory Authorities?

🔹 Why have some national Track & Trace initiatives struggled despite significant investment?

🔹 What causes onboarding delays,and how can they be avoided?

🔹 How do you evaluate whether a solution is truly future-proof and ready for evolving regulations?

🔹 Can a platform really scale to handle millions of serial numbers and EPCIS transactions every day?

🔹 Why do implementation projects get delayed or fail?

🔹 Customer expectations vs. vendor realities

🔹 How to select the right Track & Trace implementation partner

🔹 Hidden implementation challenges and unexpected costs

🔹 Lessons learned from both successful and unsuccessful projects

🔹 Live Q&A: Customers ask Vendors... and Vendors ask Customers.


📅 14 July 2026

🕚 11:00 AM (Cairo / Riyadh)


🎙 Featured Guests

Jerome Bertin – Former General Manager of #SecurMed UK

Patrick Maher – Independent Pharmaceutical Serialization & Traceability Consultant

Justin Ahdan – Client Partner & Principal Consultant, ANKHERO

Rizwan Buttar – Founder & Chief Innovation Officer, Pharma Trax


👇 Registration link https://forms.gle/oE2CDckLUvAgMZ5U7


At #TraceHub, we believe successful Track & Trace programs are built through collaboration, transparency, and sharing real implementation experience.

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Last updated: July 10, 2026 at 22:59