I'm honored to welcome Mr.Rizwan Buttar , Founder & Chief Innovation Officer, Pharma Trax
Joining us at the 1st Ever Global Track & Trace Community Event.
Session Topic:
Serialization & Aggregation Equipment Showcase.
He will discuss two points
■ Tailored solutions for different manufacturers
■ Success stories from machine vendors
About Mr. Rizwan Buttar is the Founder and Chief Innovation Officer of Pharma Trax based in Pakistan. He is a pharmaceutical traceability and digital health thought leader focused on serialization, drug verification, anti-counterfeit systems, medicines surveillance, recall readiness, and patient safety.
Through PHARMA TRAX, his work has supported the tracking, tracing, and securing of more than 2.5 billion medicine packs, valued at over USD 5 billion across the pharmaceutical supply chain. Rizwan advocates for GS1 standards, digital product identity, AI-driven decision support, and patient-centric supply chain transformation.
He brings practical implementation experience from Pakistan and emerging markets, helping manufacturers and regulators move beyond compliance toward trusted, transparent, and safer medicine supply chains.
Pharma Trax has evolved into a robust solution for Combating Counterfeit medicines, ensuring Effective Medicines Surveillance and streamlining Recall Management Systems. The company’s impact is profound and far-reaching, markedly improving Patient Safety and minimizing Medication errors, which ultimately strengthens trust in Pharmaceutical Brands through a Patient-Centric approach.
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📅 Saturday, 06 June 2026
🌍 Virtual Live Webinar
🕑 2:00 PM – 6:00 PM (Cairo / KSA / Jordan)
🕐 1:00 PM – 5:00 PM (CET)
🕗 8:00 AM – 12:00 PM (US Eastern)
TraceHub Global Virtual Community Meeting
bringing together speakers and experts from 15+ countries.
Join global experts, regulators, and implementation teams sharing real-world Track & Trace experiences from across the world.
Register here
Agenda
1-Introduction to TraceHub & Vision of the Community
2-Track & Trace momentum Around the World – Current Status & Future Direction
3-Understanding Serialization & Aggregation Fundamentals
4-Regulatory Deep Dive Panel
5. Case Study Session – National Hub Experience (L5)
6-L4 Systems, Reporting & National Hub Integration Challenges
7. ERP, WMS & Supply Chain Integration Session
8-Serialization & Aggregation Equipment Showcase
9. Customer Voice & Real Industry Experiences
10. Technology Trends in Track & Trace
The official meeting link will be shared soon via #TraceHub, email, and LinkedIn.