Our founder, Ahmed Dawood,MBA , participated in today’s webinar " Identify" organized by GS1 Egypt, delivering a session titled:
“The Hidden Risk Behind Track and Trace: Master Data Readiness”
The session explored real-world examples of master data issues and the risks they create during pharmaceutical Track AND Trace implementation.
Ahmed also shared practical steps to ensure master data readiness before implementation, helping companies avoid operational disruptions, Go-Live delays, and implementation challenges.
At TraceHub, we believe that sharing real-world experiences and practical knowledge is essential to building awareness and supporting successful pharmaceutical Track AND Trace implementation across the region.